{"id":870,"date":"2007-10-29T17:42:33","date_gmt":"2007-10-29T22:42:33","guid":{"rendered":"https:\/\/hendersonbrook.net\/wp\/?p=870"},"modified":"2007-10-29T17:42:33","modified_gmt":"2007-10-29T22:42:33","slug":"scanners-at-the-market","status":"publish","type":"post","link":"https:\/\/hendersonbrook.net\/?p=870","title":{"rendered":"Scanners at the Market"},"content":{"rendered":"<p>A few years ago &#8211; about four, in fact &#8211; I was a &#8220;student&#8221; (did you know that &#8220;taliban&#8221; means &#8220;student&#8221;?) in an entrepreneurship program and wanted to write a business plan that proposed using scanners for supermarket shopping.<br \/>\nThe leader of the course &#8211; an arrogant Babson college MBA with a chip on his shoulder the size of a redwood (he had a gigantic sign, &#8220;No Irish Need Apply&#8221; in the office of his $700,000 home and wrote the final presentation for a guy he favored, meanwhile throwing the rest of us under the bus) &#8211; said it was a stupid idea and I should drop it.<br \/>\nWell, our local Stop & Shop here in the boonies has just introduced scanner shopping.<br \/>\nApparantly unbeknownst to the know-it-all MBA, Stop & Shop has been experimenting with consumer scanning devices since 2003, when they piloted the Shopping Buddy in a few stores.  The Shopping Buddy was a pricey portable computer mounted on a shopping cart.<br \/>\nThe Mashpee store uses hand-held Symbol scanners with memory and an easy-to-read display.  At the store entrance, you scan your Stop & Shop card and are assigned a unit.<br \/>\nAs you shop, you scan in your items, and the device keeps a running total of your bill plus your savings.  It also displays unadvertised discounts based on your past shopping habits.<br \/>\nYou bag your items as you go, and the system also lets you easily delete any item you want to put back.<br \/>\nProduce is about the only department in the store that isn&#8217;t barcoded, but they figured that out, too, by installing a scale and a printer in the produce department.<br \/>\nWhen you get to the checkout &#8211; either staffed or self-serve &#8211; you scan the reader once more, and your order is automatically downloaded to the register.<br \/>\nIt was a lot of fun, and only one thing about the experience vexed me: as I was in one of the aisles, I heard the beep of another scanner.  When I turned around, it was a thirty-something, techie-looking male.  Son of a <strong><em>B<\/em><\/strong>!<br \/>\nI had some trouble with the scanner at the checkout; they said a few were a little quirky, but it eventually downloaded my order.<br \/>\nOn the way out, I told the person at the scanner display that it would be very cool if the unit could beep on the aisles that contained the merchandise with the personalized discounts.<br \/>\nShe said that they were probably working on it and I have no doubt that she was right.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago &#8211; about four, in fact &#8211; I was a &#8220;student&#8221; (did you know that &#8220;taliban&#8221; means &#8220;student&#8221;?) in an entrepreneurship program and wanted to write a business plan that proposed using scanners for supermarket shopping. The &hellip; <a href=\"https:\/\/hendersonbrook.net\/?p=870\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-870","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=\/wp\/v2\/posts\/870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=870"}],"version-history":[{"count":0,"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=\/wp\/v2\/posts\/870\/revisions"}],"wp:attachment":[{"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hendersonbrook.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}